Leadership & Staff

Get to know the team whose passion for this work drives results day in and day out.

Chris Perry

Chris Perry

Chief Marketing and Corporate Development Officer

Subject Matter Expert

Brand Strategy, Communications, Fundraising, Non-profit Management

Alma Mater

California State University-Northridge

What are you passionate about?

I love the opportunity to work for an organization striving to enrich individual lives within our community by providing opportunities and resources to help them thrive.

With more than 25 years of marketing experience, Chris began his career in market research before moving to an advertising agency. He later transitioned to the automotive industry, first with American Isuzu Motors, then Hyundai Motor America and, finally, General Motors.

At Hyundai, Chris worked in a variety of marketing and strategic planning roles, completing his tenure as vice president of marketing. During that time, Chris oversaw the establishment of a global brand strategy, identified new product opportunities and launched several marketing initiatives, including the groundbreaking Hyundai Assurance program. Advertising Age recognized Hyundai as Marketer of the Year for the campaign.

In 2010, Chris was recruited to General Motors as vice president of marketing for Chevrolet, where he launched several new marketing initiatives and products, including the award-winning Chevy Runs Deep advertising campaign. While at GM, the Detroit Free Press recognized him with the Automotive Leadership Award for marketing and advertising. He was also recognized by GM with the African Ancestry Network for Diversity Leadership award.

Chris is the board chair of Beyond Basics and a member of the JDRF Marketing Committee. He has served as a board member for United Way for Southeastern Michigan and the GM Foundation and is a former governor of Opportunity International.

After serving in the private sector, Chris, who is deeply committed to the community, shifted career tracks to join United Way for Southeastern Michigan as a consultant before accepting a full-time position. He oversees marketing, public relations, corporate development and labor relations.

Chris received his bachelor’s degree in business, with an emphasis on marketing, from California State University – Northridge.

He and his wife Roxanne have two teenage children, and he enjoys cooking, golf, volunteering and spending time with friends and family.