The brand
| By Kerry - Sep 23, 2008 9:54:06 AM ET |
At first I wasn't sure I bought into it 100%, but "Live United" is kind of seeping into me here in the office. I appreciate the fact that I am a part of something bigger. People have asked me where they can get a Live United t-shirt, because they seem to want in on this too, whatever "this" is...something kind of exclusive and edgy but hopeful and kind at the same time, and the exclusivity of it doesn't seem to discourage or intimidate people from wanting to join in, because it is warm in here and everyone is welcome and wanted. Inherently, Live United doesn't discriminate. At its very core it encourages every single one to join in and uplift the other.
This is a very smart and timely marketing campaign.
This is a very smart and timely marketing campaign.
Comments are closed for this post.